A virtual private network (VPN) is a secure pathway between the remote server and your device. Connecting to a VPN protects your privacy (since you can browse region-locked content), imitates your location, minimises the price and improves organic search levels. Apart from that, also note you can use VPN to expand your digital marketing presence and precisely analyse SEO to amplify your brand.
Having said that – what are the key features you must note before you choose a VPN service? Also, how exactly does it assist in enhancing your brand’s name? This article will take a closer look at these aspects and give you an insight into the same. Here’s what you need to check –
What must you check before getting a VPN?
You have been advised to use a VPN and securely connect your business networks. However, there are multiple VPN service providers, so choosing one is challenging. In this segment, you will get an honest VPN review of the factors to check before focusing in on one –
1. Speed is the paramount aspect
To have a sluggish connection, especially while accessing a high-traffic website is nothing new. That’s when you need a VPN. Hence, choose one that negates bandwidth throttling and improves speed exponentially. Check a demo working of this VPN before you opt for it.
2. Is its accessibility wide?
You are using a VPN to improve your accessibility in the digital market. Is the VPN chosen by you available in other countries? If they are, how many and what’s the reach? The higher the VPN availability, the wider your reach will be. So check this facet.
3. How strong is the security blanket?
The cornerstone of using a VPN is its cyber-safety policy. You must choose one that has a no-log policy, IP hiding, integrated kill switch policy, and anonymous DNS servers.
4. Reliable encryption is crucial
When you need to maintain high anonymity, you will have to send internet traffic through multiple servers. Therefore you must choose a VPN that offers a plethora of encryption modes, thereby enhancing security levels.
5. Static IP is a must
The IP must be static to improve the benefits of VPN. When you choose a VPN delivery partner, do check this, as it improves security and accessibility.
How does your VPN assist in amplifying a brand’s presence?
As mentioned above – a VPN that has the above-mentioned characteristics can help to amplify your brand’s presence. Here’s how it can assist you in proliferating the digital market –
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Offers SEO analysis for brand enhancement
With VPN technology, you can analyse the SEO of a target region. For a US-based business with a target audience in India, the operator there can use a VPN technology to asses the Indian market and curate the products to serve the demand – thereby amplifying the brand’s image and presence. In fact, operators may install a VPN chrome extension and improve online security and access geo-blocked territories.
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Strengthens link – building process
Building inbound links is crucial to improve a company’s SERP. However, certain companies restrict these. With VPN technology, you can access virtual locations and restricted websites and create inbound links without revealing the IP address.
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Negates issues of bandwidth and data throttling
It is natural for your ISP to hinder internet speed. When you use VPN technology, you can bypass the traffic surge and reduce bandwidth throttling – increasing internet speed and enhancing the reach.
Closing thoughts
Now that you have a better grip on the benefits of VPN and how you can use it to enhance your brand’s presence in the digital market, it is best you choose a credible name in the market. There are multiple alternatives in the market, but ensure that the one you choose matches up to the factors mentioned above. Check the testimonials and market presence of the VPN-providing company you choose.
