Brand recognition is influenced by logos that reflect a company’s mission and evoke certain associations in the audience. But what is considered stylish in design today with Trending logo colors will be obsolete tomorrow.
Relevance of graphics, understanding of business objectives and how they are reflected in the design, own style – are three aspects that will help develop a unique logo. To get all three puzzles aligned, develop your skills and critically evaluate what works for other companies and what doesn’t-it will inspire your ideas. But that’s not all. One of the important aspects today is the relevance of color because it’s what makes the customer want to pay attention to your logo in principle, and if it doesn’t, no one will ever know about your business.
Today let’s break down the trending logo colors of 2022 in logo design. But first, let’s find out why you need a logo in the first place, and is it as necessary as its importance is presented by others?
Why do you need a logo and Trending logo colors?
A logo is an essential element of corporate identity. Quality, thoughtful, professional, it can increase the effectiveness of advertising, enhance the image of the company, and tasteless, impersonal, and stupid, on the contrary, may even scare away customers.
In conditions of high competition in the modern market, the logo is an essential attribute of any solid organization. It should be memorable at a glance, reflect the benefits of the company, and later will help to recognize and distinguish the goods or services of the company among the mass of counterparts.
At first glance, the development of a logo does not look anything complicated and extremely important, which is worth a special emphasis. However, this is far from it. Do not underestimate the importance of this attribute. After all, it is an important component in achieving the success of business development.
The right corporate sign should be simple, informative, and concise. The task of the designers-developers – through a limited set of graphic elements to implement the transfer of the basic idea and style of the company. This can only be done by true professionals.
It is a well-known fact – the human brain is much better at memorizing graphic images, not names. When designing a logo, you need to consider how strong the impression may make a particular version of the image.
Developing a symbol of the company requires taking into account many nuances and patterns. Its color scheme should include no more than three colors that are compatible with each other. And it is important to select them so that even in black and white printing colors do not merge into one spot, and are well separated and readable. Fine lines and fine details are excluded, as they can simply get lost against the background.
There are also several important requirements for logos. For example, the company logo must be clear. Immediately when looking at the logo a person must have the right association associated with the direction of the company.
Not unimportant and such an indicator, such as recognition. Corporate identity development in Moscow and the creation of a logo for the company and pursue the goal – to make the company recognizable among many competitors. Very important is the simplicity of perception, since, as you know, all ingenious – simple.
And, of course, you should pay attention to usability and color. Immediately you need to select a logo that is equally good for any promotional product. The shape and texture of the image should allow for large format printing, as well as printing miniature images on products or letterhead.
Let’s figure out what trend colors can make your logo look flawless.
Trending colors in logos for 2022
Color, no matter how strange it may seem, plays an extremely important and meaningful role, as it attracts attention and makes the person passing by or just seeing the logo look at your logo and get to know it.
Mustard Color
This color palette has become popular in fashion and now appears in visual design as well. It’s a good choice for companies that want to create a mood and a sense of warmth. Mustard is an alternative to gold for luxury segment brands. When creating logos, you can combine the two trends of using trendy mustard colors in a minimalist design that will accentuate the elegance of your emblem.
Mint colors
One of the major color trends that will take center stage in 2022. The soft shade will add freshness and brightness to the brand logo. Ideal for businesses such as health and beauty, lifestyle, home move, DIY. Back in 2017, mint green was used by many companies in their logos, now we’re in for a triumphant return and a deeper and more mainstream use.
Violet
Lilac, pale purple, mauve – all shades of purple combined with pastel colors. Purple, according to sociological studies, is associated with success, wisdom, and respect. Here’s an example of a famous company that used this color scheme. The search engine Yahoo rebranded, but the brand left purple in its corporate identity. Not surprisingly, this color has become a trending color today.
Contrasting gradients
In the 90s, the use of gradients in design was considered a sign of tastelessness. But they were often just poorly executed on their own. The trend has been revived in modern design and used by major brands like Spotify and Telstra. In 2022, the use of gradients no longer means a lack of taste: designers complement bright hues with pastel tones that fit perfectly with a given aesthetic, so they have become popular and trendy again.
Natural shades
In recent years are actively covered in the media and Internet sources of environmental issues. Bloggers and company representatives are trying to draw the attention of their clients and viewers to environmental disasters. They do this through direct appeals or indirectly through the use of “eco-friendly” colors in website design. Also, natural colors are associated with nature, cleanliness, prosperity. Therefore, a site in this color will cause visitors a sense of calm, trust in the brand.
Green, blue, and beige colors are often used as a corporate color scheme for companies that sell natural cosmetics, vegan products, eco-bags made of cotton, etc.
Neon colors
Another greeting from the past is the reanimation of neon. About the history of neon advertising can write a great book, which, undoubtedly, in the future will be continued. One of the chapters in this virtual second volume will be a story about the use of neon colors in modern logos. The use of logos in neon colors is becoming so popular that logo generators offer, as a separate section – logos in neon.
Gold
Gold exudes luxury, success, and triumph. This color is also associated with profit and wealth. Gold has long been the primary color in the design. Now that the quality of images has increased significantly, it’s a good time to turn to this color again. Gold accents make a design look more luxurious. Bright gold shades attract the attention of the audience, while dark gold makes the design richer and warmer. The gold hue pairs well with natural colors: orange, green, brown, and even coral.
Black- Trending logo colors
The use of black as the main tone in the coloring of the site seems unusual and absurd to many users. However, this color solution is popular among Western organizations. Black is usually complemented by gray or white. This solution looks stylish and elegant. In addition, this unusual approach causes the delight of visitors to the site. However, to design a website that does not turn into a monochrome stain, you need to make an effort and think about the coloring of all the elements (labels, images, etc.). It is optimal to use in such a solution, gradients, and other transitions, allowing to highlight the individual components of the site from a black background.
The color of gemstones
As designers look to the natural world for inspiration, gemstones stand out for the variety of color shapes and textures they have. Not only can you use the color of amber or lapis lazuli, since they are bright, but also their texture. Because it has an interesting coloring, some stones shimmer, sparkle, and create an effect of mystery.
Warm colors
Warm hues are a great way to get someone’s attention, so you can use one color to highlight a certain element in your design. Colors like these can send a message for action, or energize you to do something. Think about what colors sports cars are most often painted in, many have bright yellows, oranges, and reds. Warm shades transmit certain energy, heat, because of what, with the help of them you can catch the user with its brightness. Also, these colors people associate with food, because, major brands, such as McDonald’s, Coca Cola, and others use warm colors in their identity. Therefore, these colors are relevant not only in 2022 but always!
Cooling Color- Trending logo colors
Greens and blues are spreading more and more lately. This includes dark blue, azure, indigo, sapphire, blue, dark green, and lime. Green has the calming qualities usually attributed to blue and is usually associated with wealth, renewal, and nature. In 2022, you can focus on cool colors or use them along with warm colors to add extra contrasting elements to your work. So feel free to experiment with these colors as they will be relevant.
Conclusion
Color relevance is a much more significant element of a logo than many people realize. There are millions of people in the world who strive to conform to fashion in everything, even in colors. Therefore, they are more likely to pay attention to trendy shades. But even if a person is far from the accepted trends of 2022, he still pays more attention to the nice colors, such as the trendy shades have become today.
